Regulations and Policies / Website cookie policy

Website cookie policy

This Cookie Policy governs the use of cookies on our website https://uspharmacia.pl/ (hereinafter the “Website”).

In the Cookie Policy, we use the phrase “cookies” to mean, in addition to cookies, all other tracking tools and technologies (e.g., pixel tags, etc.) that may be used on the Website.

INFORMATION ABOUT US PHARMACIA

The owner of the Website you are about to visit is US Pharmacia sp. z o.o. with its registered seat in Wrocław, at ul. Ziębicka 40, 50-507 Wrocław, entered in the register of entrepreneurs kept by the District Court for Wrocław Fabryczna in Wrocław, VI Economic Department of the National Court Register under KRS number: 0000046646, NIP 8991432896, REGON 011213010, share capital in the amount of ZŁ 15 489 000.00 (hereinafter referred to as “US Pharmacia” or “We” etc.).

We use cookies on the Website.

If you have any questions, please contact us at: daneosoboweusp@usp.pl

BASIC INFORMATION ABOUT COOKIES

  1. Cookies (so-called “cookies”) are small text files sent by a web server to your browser and stored on your device (e.g. computer, laptop, smartphone).
  2. Cookies primarily help us to ensure the correct and safe functioning of the Website. They do not interfere with the security of your device and have no negative impact on it. We also use cookies for analytical purposes (they help us understand how Users behave on the Website, which has an impact on improving the content and services available on the Website, they help us measure the number of visitors), customization of the Website and for marketing purposes (the purpose of these cookies is to remember your preferences and then display content that meets your expectations on this basis).
  3. We store cookies on the computer or other device of a visitor to the Website if you have given your consent.
  4. Once on the Website, you can:
    1. allow all cookies, which will allow you to use all the features and functionality available on the Website and receive content that meets your needs;
    2. refuse the use of cookies, which will result in us not applying any cookies to your device other than those that are necessary for the operation of the Website (these types of cookies do not require your consent);
    3. change your cookie settings, which means that you can only agree to particular groups of cookies (e.g. you can agree to marketing cookies, but refuse to agree to analytics cookies). You can do this by checking the appropriate box when you enter the settings.

COOKIE DETAILS

  1. As part of the sustainability criterion, US Pharmacia uses two types of cookies:
    1. Session cookies. When the session of a particular browser ends (i.e., the browser is closed) or the device is turned off, the stored information is deleted from the device’s memory. The mechanism of session cookies does not allow the collection of any personal data or any confidential information from the user’s computer or other device;
    2. Persistent cookies. They are stored in the memory of the user’s terminal device and remain there until they are deleted or expire. The mechanism of persistent cookies does not allow the collection of any personal data or any confidential information from the user’s computer or other device.
  2. Under the purpose criterion, US Pharmacia uses four types of cookies:
    1. Essential cookies. These types of cookies are necessary to navigate and use our Website, providing, for example, access to secure areas of the Website; they are essential to the functioning of the Website, so there is no way to disable them and their use is not dependent on your consent. You can set your browser to block cookies or send you notifications about them. Please note that some elements of the Website will not work without these cookies. These cookies do not store any personal information
    2. Analytical / Performance Cookies. These types of cookies collect information about how Users use our Website, such as which pages are visited most often or whether they receive error messages displayed on certain pages. These cookies do not collect information that identifies the User. All information collected by these cookies is aggregated and thus anonymous. They are used only to improve the functioning of our Website; These cookies can only be used based on your consent;
    3. Marketing cookies. These types of cookies allow us to display content tailored to your preferences and in line with your interests. These cookies may also be set on our Website by advertising partners.
  3. Under the criterion of the cookie placement entity, US Pharmacia uses two types of cookies:
    1. custom cookies – we place these cookies on the Website ourselves for the purpose of:
      1. analysis in order to create anonymous statistics that help to understand how users use the Website, which allows to improve its structure and content;
      2. saving settings;
      3. statistics, such as: recording the number of visitors to the Website recording the amount of time visitors spend on the Website; recording the order of visits to the various sites of the Website; determining which parts of the Website need to be changed; optimizing the Website.
    2. external cookies (a third party places them on the Website) to collect general and anonymous statistical data through analytical tools, to present content tailored to the User’s preferences using online tools.

TECHNOLOGICAL TOOLS USED

Matomo Analytics: a tool used to collect and analyze information about how our Website is used. Matomo Analytics helps us understand how users access and use our Website, which enables us to continuously improve the Website and its functionality. This tool collects data such as pages visited, time spent on each page, device type, operating system, geographic location, traffic source and more. All this information is collected anonymously and is not used to identify users. Matomo’s Analytics tool is installed on our servers, which means that the collected data remains fully under our control and is not transferred to a third party.

Google Analytics – a web-based tool used to analyze website statistics. The tool allows us to track website traffic, including providing the ability to analyze user behavior on websites. Based on the data collected with Google Analytics, we are able to develop our services and provide a user-friendly design of the Website and add new useful functionalities. The Google Analytics tool is provided and operated by Google Ireland Limited. You can find more information about Google’s personal data processing policies here: https://policies.google.com/privacy?hl=pl

Google Tag Manager – a tag management system created by Google to manage JavaScript and HTML tags used for tracking and analysis on websites. The Google Tag Manager tool is provided and operated by Google Ireland Limited. For more information on Google’s personal data processing policies, click here: https://policies.google.com/privacy?hl=pl

HotJar – a tool for analyzing user behavior on the Website using, among other things. heatmaps (analysis of user cursor behavior on the website). Using this tool, we can design our websites more effectively and improve their readability and functionality. The HotJar tool is provided and operated by Hotjar Limited. For more information on HotJar’s personal data processing policies, click here: https://help.hotjar.com/hc/en-us/categories/115001323967-About-Hotjar

Facebook Pixel – The Facebook Pixel tool is a piece of code posted on the Website that allows you to measure, optimize and create audiences for advertising campaigns on Facebook. The operation of this tool enables us to run more effective advertising campaigns and provide you with content that is of real interest to you. The Facebook Pixel tool is provided and operated by Facebook Ireland Limited. Facebook Pixel collects basic information stored in a cookie and information about the website and your activity. Facebook Ireland Limited may transfer the personal information of its users to the United States of America, based on the legal mechanisms provided by applicable law. In this regard, we would like to draw your attention to the fact that data protection law in the United States of America differs from European legislation and may not provide you with the same rights as those provided by the laws in force in Poland, and in some cases may also involve the possibility of access to your data by authorities and services of a third country. In order to guarantee the fullest protection of your rights and freedoms, the mechanisms used within the Facebook Pixel tool prevent the identification of your personally identifiable information and are subject to automatic deletion processes within short deadlines. For information related to the principles of processing of personal data by Facebook Ireland Limited, the identification of the legal basis for such processing, and the ways in which Facebook Ireland Limited may exercise your rights, including information about Facebook’s relevant contact forms, please refer to the Data Policy available at: https://www.facebook.com/about/privacy.

LinkedIn Insight Tag – tool is a short code in Java Script technology that handles conversion tracking, site audience groups and site demographics for advertising campaigns on LinkedIn. The operation of this tool enables us to run more effective advertising campaigns and provide you with content that can really interest you. The LinkedIn Insight Tag tool is provided and operated by LinkedIn Ireland Unlimited Company. For more information on the principles of personal data processing with LinkedIn’s processing of personal data, click here: https://www.linkedin.com/help/lms/answer/65513/add-the-linkedin-insight-tag-to-your-website?lang=pl

Google Ads – a tool that is one of the components of Google’s advertising system, allowing sponsored links to be displayed in the search results of Google’s search engine and on the websites of Google affiliates. The Google Ads tool is provided and operated by Google Ireland Limited. You can find more information about Google’s personal data processing policies here: https://policies.google.com/privacy?hl=pl

SALESmanago – a tool for identifying and monitoring contacts and users on websites and conducting personalized marketing communications. SALESmanago tool is provided and supported by our partner, which is Benhauer Sp. z o.o. For more information on the principles of processing personal data using the SALESmanago tool, click here: https://www.salesmanago.pl/marketing-automation/technologie.htm

AppNexus / Xaxis Turbine – Xaxis is a global digital media platform that programmatically connects advertisers with audiences. For more information on the principles of processing personal data using the Xaxis Turbine tool, click here: https://www.xaxis.com/privacy-notice/

Selectivv – a tool that enables segmentation of data on users, used for targeting impressions within an ongoing advertising campaign. For more on the rules, visit: https://selectivv.com/polityka-prywatnosci/

Campaign Manager 360 – a system for managing ads and measuring their effectiveness designed for advertisers and media agencies. It is part of the Google Marketing Platform provided and operated by Google Ireland Limited. For more information on Google’s personal data processing policies, click here: https://policies.google.com/privacy?hl=pl

Revhunter – a tool that allows sending to users of the Administrator’s website advertisements in the form of e-mails, which are tailored to the user’s actions and behavior on the website. The retargeting service is performed through the Revhunter tool, which belongs to INIS sp. z o.o. For more information, visit: https://revhunter.pl/polityka-prywatnosci

CAKE – a cloud-based tool for campaign management, optimization and monitoring of performance marketing partners. More information here: https://getcake.com/privacy-policy/

User.com – a tool that allows you to identify and monitor contacts and users on websites and conduct personalized marketing communications. The User.com tool is provided and operated by our partner, which is User.com Sp. z o.o. For more information on the principles of processing personal data using the User.com tool, click here:https://user.com/pl/polityka-prywatnosci.

PERSONAL DATA

Cookies do not contain information that allows us to identify a specific person. For this reason, cookies do not contain personal information. However, it may happen that we are able to link the information processed by cookies to a specific user of the Website. In that case, processing of personal data may occur. In this regard, we inform you that the controller of personal data is US Pharmacia sp. z o.o. with its registered office in Wroclaw. For more information on the processing of personal data, including your rights, please refer to the Website’s Privacy Policy.

LINKS TO EXTERNAL WEBSITES

We may link to or provide direct access to third-party websites (e.g. LinkedIN) on the Website. If you use any of these links, please note that each of the entities operating these sites will apply their own policies regarding the use of cookies and the collection and processing of your personal data. If you have any doubts about how cookies may be used on this site or how your personal data may be processed, we recommend that you read the privacy statements on the websites of these third parties. Please be advised that we are not responsible for the content of third-party websites and therefore cannot accept responsibility for any problems arising from the use of these websites or the processing of your personal data on these websites or the use of cookies.

COOKIE MANAGEMENT

  1. Our Website will display a message before information in the form of cookies is stored on your computer or other device.
  2. It is entirely up to you to decide whether and what cookies will be stored on your device. You have the ability to change your cookie settings at any time, including withdrawing your consent to cookies.
  3. Essential cookies are the only ones among the cookies used that cannot be deactivated, because without them it would become impossible to open and browse the Website. Withdrawal of consent for cookies does not affect the lawfulness of the use of cookies made before the withdrawal of consent.
  4. You can manage cookies (i.e. give / withdraw consent or choose which cookies we can use):
    1. from our Website (option included within the footer of the “Change Privacy Settings” page).
    2. through the cookie settings of the web browser you are using. Below is information on how to do this for the following browsers:
      1. Mozilla Firefox: http://support.mozilla.org/pl/kb/blokowanie-ciasteczek
      2. Google Chrome: http://support.google.com/chrome/bin/answer.py?hl=pl&answer=95647
      3. EDGE: https:%C4%
      4. Opera: http://help.opera.com/Linux/9.22/pl/cookies.html
      5. Safari: http://support.apple.com/kb/ph5042